• decades of experience in business and strategic marketing and promotion
• creative advertising campaigns
• innovative start-ups in many industries
• proven success factors to increase profitability
• able to optimize budgets to reach and exceed goals
• excellence in many industries: high tech, health and well-being, consumer products
Introduction of new industries (Ginseng, Softwares,Homeopathy) and consumer products for over 40 years.
At D3Dmedia, discoverd The Smart Vendor.
Coca-Cola's Atlanta home page it was described as " The biggest Innovation in Coca Cola's history" !
A simple idea, at first to convert and later build vending machines with a touch screen, a camera and a printer built in, along with a computer inside, that would enable the consumer to send messages, pictures, e-mail etc.
We got 30 units out to test it in Budapest,
Microsoft, Addidas, T-Mobile and Sony-Erricson wanted to be advertising partners on it.
In Canada, in the early 70's we imported and distributed Ginseng and other medicinal herbs from China, later in the USA as well. We grew to be the largest Ginseng company outside of the Far East. In the early 80's introduced on a wide scale Homeopathic remedies, to the American consumers, leading the path to what it is today.
Through my consulting company American Marketing Concepts, in Beverly Hills, we helped to package, brand and position, for Ashtone Tate, Lotus and even Microsoft.
My latest big success in Hungary before D3Dmedia was to make a brand, out of a company name, Avanglion Sunglasses. Which became the favorite brand of the young in Hungary also in over 30 countries in the region and Asia as well.
Specialties
Breakthroughs, Original Concepts, Out-of-the-Box ideas, Branding, original and unique strategies, negotiations.